Here is the complete ad campaign for my imaginary nail polish company, Colorstay. Enjoy!
Video ad:
Audio ad:
Poster ad:
Banner ad:
VR concept:
As part of our ad campaign assignment, we were given the task of brainstorming a potential way to incorporate our products into a virtual reality experience. Since my product is a nail polish known for its durability, I decided that a neat way to do that would be to create a compilation of first-person perspective videos of people wearing Colorstay and doing cool, crazy, powerful things. This would allow the viewer to witness empowering and exciting activities as if they were the ones doing them, and push the idea that the nail polish really does last through everything. They could switch between videos and look around each scene. Some of my ideas for the video clips are listed below:
-A woman (with nails painted to match her gear) putting on her boxing gloves and then going out and winning a match
-A rock artist painting his nails black before going onstage for a sold-out show, holding the mic and looking out at all the people
-A plant operator working on a problem at the plant with all of her uniform on, then taking her gloves off once she was done, driving home through traffic, then playing with her dogs
-An artist shown throwing pottery on a wheel with nail polish on that matches the color of some of her finished glazed pieces shown prior
(Sidenote: All graphics, videos, audio recordings, and photographs are my own. The music overlayed in my video and audio ads is not my own.)
Thanks for coming by, as always!!
{Today's mind/heart/soul-healthy challenge: Go listen to your favorite song from middle school. Ride on that weird, nostalgic high for the next 30 minutes and just embrace the cringiness, if yours also happens to be along the lines of "Party in the USA."}
*MAKE TODAY STORY-WORTHY.*